Aplayz Introduces In-Car Music Service at Hyundai Developer Conference ‘Pleos 25’ — “Real-Time Driving Music Recommendations”

APLAYZ (CEO Bae Jung-jin) announced on the 1st that it participated in Hyundai Motor Group’s developer conference “Pleos 25” to showcase its in-vehicle music service.

Hyundai Motor Group invited domestic and international developers to Pleos 25, held at COEX Seoul on the 28th of last month, to present the development status of Software Defined Vehicles (SDVs) and strategies for building a next-generation infotainment-based app ecosystem.

APLAYZ, a company providing AI-based spatial music curation services, unveiled its in-car music service “APLAYZ Auto” at the event.

APLAYZ Auto is an AI-driven music service based on driver preferences and driving data. It creates and plays optimized playlists tailored to the driving environment, offering a differentiated in-car music experience.

In particular, APLAYZ Auto has been jointly developed to integrate with Hyundai Motor Group’s new infotainment platform “Pleos Connect” and its voice recognition system “Gleo AI.” This enables voice-based music recommendations and allows users to receive information about the music being played.

CEO Bae Jung-jin stated, “By utilizing various in-vehicle APIs provided by Hyundai, we expect to offer real-time personalized music recommendations that match the driving environment. We plan to further enhance our service through active collaboration with Hyundai to deliver a distinctive in-car music content experience.”

APLAYZ, which originated as an in-house startup within Hyundai Motor and later spun off as an independent company, provides a variety of music solutions designed to create the optimal atmosphere for each space.

The company possesses specialized technology for generating and delivering customized playlists based on spatial and real-time data, and collaborates with clients such as Hyundai Motor, KT, Hanwha Hotels & Resorts, Terarosa, and E-Land Eats.