Pozalabs Signs Partnership Agreement with Aplayz

AI music startup Forza Labs has signed a memorandum of understanding (MOU) with Aplayz to jointly develop a spatial music curation service utilizing AI-generated soundtracks.

The two companies plan to combine Forza Labs’ AI-generated music technology with Aplayz’s spatial music curation platform to co-develop new products, expand the applications of AI-generated music, and strengthen their opportunities for global market expansion.

AI music technology is evolving to deliver customized music optimized for specific spaces, environments, and user experiences. By merging Forza Labs’ generative AI music engine with Aplayz’s AI curation system, the partnership aims to create a next-generation solution capable of producing and delivering space-specific music in real time.

Through this collaboration, the companies intend to enhance the value of both space and music by offering innovative audio experiences across diverse environments such as retail stores, hotels, apartments, and automobiles.

Forza Labs CEO Heo Won-gil stated, “This agreement marks a major turning point in positioning AI-generated music not merely as background sound, but as a customized audio solution optimized for each space and environment. We will expand the potential of AI music and build differentiated competitiveness in the global market.”

Aplayz CEO Bae Jeong-jin added, “Through our collaboration with Forza Labs, we plan to expand our lineup of spatial music products and strengthen our competitiveness in the global market.”

Reporter Jongjin Park truth@etnews.com [Forza Labs Signs MOU with Aplayz], ETNews, 2025-03-13