[CES 2025 Seoul Pavilion] Aplayz ‘RAIDIO’ Service Showcases Innovative AI Music Curation Technology

CES, organized by the Consumer Technology Association (CTA), is the world’s largest IT exhibition. At CES 2024, more than 4,300 companies and 130,000 visitors participated. The Seoul Business Agency (SBA) announced that it will establish the “Seoul Pavilion” at CES 2025 to support exhibitions for 16 Seoul-based institutions and 104 startups.

Aplayz ‘RAIDIO’ Service – Offering Innovative Experiences Through AI-Based Music Curation Technology

Aplayz, an AI music-tech startup redefining the value of spaces and situations through music, will participate in the CES 2025 Seoul Pavilion as part of the SBA Startup Policy Team.

Born as a spinoff startup from Hyundai Motor Group, Aplayz provides personalized music services based on spatial data and is preparing to expand into the global market.

Using its proprietary AI curation technology, Aplayz enhances spatial atmosphere and user experience by analyzing the purpose of each space and user data to select and deliver optimized music.

Currently, Aplayz’s spatial music service is deployed in major locations such as Hyundai Motor showrooms, Terarosa cafés, and E-Land Eats brands, where it provides music that matches visitors’ emotions and activities, thereby enhancing spatial value.

At CES 2025, Aplayz plans to captivate both B2B and B2C audiences through its spatial music service “Aplayz” and personalized AI music service “RAIDIO.”

◇ AI Personalized Music Service ‘RAIDIO’ Opens a New Horizon in User Experience

At CES 2025, Aplayz will unveil its newly launched “RAIDIO” service — an AI-powered personalized music platform that recommends music tailored to users’ emotions and situations. It features two core functions:

AIdio: Through free-form conversations with AI, users can describe their mood and situation to receive corresponding music recommendations. For example, when a user says, “I feel gloomy because of the cloudy weather,” the AI immediately curates calm and comforting tracks that match the sentiment.

Tpio (Time, Place, Occasion): Automatically generates customized music channels based on the user’s time, location, and activity, presenting a new level of music curation.

Combining user data and AI technology, RAIDIO delivers a truly personalized listening experience that goes beyond simple music recommendations, positioning itself as a trendy, free music service.

◇ Aiming for Global Expansion – Building Partnerships and Securing Investment

Through its participation in CES 2025, Aplayz aims to establish a foundation for global expansion. The company has identified the U.S. and Japan as its primary target markets and is preparing localized service strategies for each.

At the exhibition, Aplayz will hold IR meetings with global venture capital firms to discuss strategic investments and explore potential partnership opportunities in the global market. Visitors will also be able to experience Aplayz and RAIDIO firsthand, highlighting the company’s technological excellence.

An Aplayz representative stated, “Music is not just a form of entertainment — it’s a vital tool that shapes the atmosphere of a space and revolutionizes user experiences. Aplayz combines spatial data with real-time information to provide sophisticated and satisfying music services, leading the value of space and music in the global market.”

At CES 2025, Aplayz is expected to go beyond demonstrating technological excellence to present new market possibilities through the fusion of space and music, creating a fresh wave in the global music service industry.

The CES 2025 Seoul Pavilion will feature a record 16 partner organizations — including 3 districts (Gangnam, Geumcheon, and Gwanak), 5 startup support institutions (SBA, Seoul Tourism Organization, Seoul Bio Hub, Seoul AI Hub, and Campus Town Growth Center), and 8 universities (Konkuk, Kyung Hee, Kookmin, Dongguk, Sogang, University of Seoul, Yonsei, and Chung-Ang) — showcasing a total of 104 startups.

Reporter Yuinchun ceo@startupn.kr [[CES 2025 Seoul Pavilion] Aplayz ‘RAIDIO’ Service – Delivering Innovative Experiences Through AI-Based Music Curation Technology], StartupN, 2024-12-11